Ad ID: 42483

Bennigan's MF Opportunity Franchise for Sale NZ

A high-energy neighbourhood restaurant and tavern that is redefining casual dining, with chef-driven food, innovative drinks and friendly Irish Hospitality.

Business Description

Bennigan's MF Opportunity Franchise for Sale NZ

Bennigan's was established in Atlanta, Georgia in 1976 by Norman Brinker, the founder of Steak and Ale. Almost forty years later, Bennigan's is still the iconic brand loved by all and is re-establishing itself as a leader in casual dining. 

The mission at Bennigan's is to deliver exceptional service to every guest, every meal, every day. Bennigan’s Franchising Company began a legendary comeback in 2011 by re-energising the beloved brand with a commitment to provide memorable experiences for their guests and ensure that all who come to Bennigan's will leave with a lifetime emotional connection to the brand.

Bennigan's is a high-energy neighbourhood restaurant and tavern that is redefining casual dining, with chef-driven food, innovative drinks and friendly Irish Hospitality. Every member of the team "bleeds green," and the company's revolutionary comeback has introduced a new generation of Bennigan's that speaks to the brand's history and pays respect to its heritage. Bennigan's has returned to its roots established 37 years ago. New and existing franchisees are benefitting from the chain's legendary comeback.

An exciting new fast-casual concept, Bennigan's on the Fly, is likewise being rolled out for smaller-footprint sites such as universities, hospitals, airports, cruise ships and other high-traffic locations. Boasting a limited menu of Bennigan's signature dishes, this exciting brand extension offers the ultimate in real estate flexibility while capitalizing on the burgeoning demand for our unique combination of American Fare and Irish Hospitality.

And later this year, the venerable Steak and Ale brand will be reintroduced to the marketplace. Once revered for its succulent Prime Rib, warm bread and bountiful salad bar, Steak and Ale is poised for an epic comeback, much like its sister brand, Bennigan's. Redefined as a 21st Century polished-casual concept, while retaining the signature elements that made it an American classic, the new Steak and Ale will once again set the standard for affordable steakhouses. Guided and supported by an expert operations and management team, qualified franchisees have the opportunity to generate immediate consumer loyalty by bringing back a beloved restaurant blessed with decades of goodwill and brand equity.

Business Resources

Training and Support

  • Management Training: Bennigan's, or a designated third party, will provide training to you and your restaurant team. Your management team will be required to complete a 6 to 8 week training program based on prior experience. Onsite training will be provided to the entire team before restaurant opening. All parties must successfully complete the training to the satisfaction of the Bennigan's Operations/Training team prior to opening your restaurant.
  • On-Going Training: Bennigan’s believes great training equals lower turnover and stronger guest retention. Therefore, they provide continued support to team members. Bennigan's University, their online learning module, helps drive the retention of both staff and guests.
  • Grand Opening Support: For the pre-opening of your first Bennigan's, members of the Bennigan’s Operations and Marketing teams will assist you from 45 days prior to your Grand Opening. 
  • Marketing Support: Their goal is to help you successfully market your brand. Bennigan’s puts a marketing calendar in place to help drive sales, increase check average and guest count. Marketing tools provided include: intranet, email marketing, social media support, new photography and pipeline items/menu development.

Unique Business Proposition

Bennigan's features one of the most economical casual dining opportunities available today. With a low cost of entry and a value-engineered proposition maximising return on investment, Bennigan's is well positioned to recruit new franchisees and support them in ways where other franchisors are limited.

  • Low franchise fee
  • Onsite training provided
  • Restaurant conversions permitted
  • Creative Services/Bennigan's Marketing Service Centre

Investor Profile 

  • Has prior management level experience in food service and/or restaurant operations
  • Willingness to follow their proven operating system
  • A solid business person with a strong desire to succeed
  • Possesses experience in restaurant franchising
  • Meets the financial requirements

If this opportunity is of interest to you don't hesitate to get in contact with us. 

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